+46 070-271 87 84
Opening in Järvsö and
online this summer.
info@moiwak.com
+46 070-271 87 84
Introduction.
Moiwak is Järvsö's first premium outdoor and lifestyle multibrand retailer, opening in July 2026 at Stenegård — one of Hälsingland's finest 19th-century heritage estates and a UNESCO World Heritage Visitor Centre. We operate across two channels: a physical store at Stenegård, benefiting from 100,000+ annual visitors to Järvsö, and later this year, e-commerce at Moiwak.com.
Our assortment will span performance apparel from premium brands, hard-use equipment, footwear, accessories, artisanal craft objects and quality food provisions — always selected on merit, longevity and ethical production.
Our long-term vision is to establish Moiwak as a destination for families and people like us: for whom nature, friendship, food, adventure and stillness are the very fabric of a meaningful life. We invest in long-term brand relationships and present products in the context they deserve: surrounded by the landscape they were made for.
The concept.
Performance apparel & equipment
Carefully selected brands for activities in mountain and forest. Technical clothing, footwear, hard goods, accessories — everything functional, durable, and worth owning.
Food provisions
Simple, quality food products — packed for the trail, the bike park, a day on the river, or enjoyed in-store with the village's best espresso.
Artisanal craft & objects
Textiles and objects from Järvsö and from places we love across South America, North America and beyond — each piece unique and traceable.
What we don't carry
Fast fashion, unverified supply chains, brands without environmental commitment. If it doesn't earn its place, it isn't on our shelves.
Brands.
Sustainability is not an afterthought.
It is a filter.
Our commitment
Sustainability
As individuals, we are deeply committed to living and consuming more sustainably, and that conviction is fundamental to everything Moiwak does. We prioritise locally produced food and goods, short supply chains, and brands that share our commitment to responsible materials, honest manufacturing and long product lifespans. This is also why we are joining 1% FOR THE PLANET.
Brands with environmental commitment
Credible sustainability programmes, repair initiatives and responsible sourcing — non-negotiable criteria for every brand partner.
Longevity over consumption
We sell gear that lasts a decade. Not fast fashion. Not trend cycles. Products worth repairing.
Local roots, global standards
Embedded in the Järvsö community — sourcing locally where possible, giving back to the region.
No-waste store philosophy
Minimal packaging, digital-first receipts, a repair-and-resell corner in-store.